Three teams of managers were sent to one of the growing markets to set up a palm oil sales business. They set a business strategy for certain periods, but they had to take into account that the owners of the parent company want to achieve the highest possible EVA (Economic Value Added) index, which speaks of the actual return on business, in relation to the invested capital. A computer algorithm measured how they fared and how ethical they were doing so. It turned out that the team that was most successful in business did not have the highest ethical index, and it certainly did not lag far behind. Players have thus gained experience that ethical decisions can also have a very concrete impact on business results. (16.06.2016)